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Unlike traditional food retailers our supply chain is much shorter. Our fruit passes through less hands and destinations before reaching the final consumer which reduces transportation time and reduces our carbon footprint.

When you purchased directly from FruittiBox less energy is used in comparison to traditional food retailers as we do not have to heat, light or cool thousands of storage facilities.

We only purchase fruit based on your order directly from our suppliers. This means we cut back on extra transportation, storage and waste.

Many of our importers apply three basic principles of Corporate Social Responsibility (CSR), investing in People, Planet and Profit, quite literally, helping  suppliers, many of whom are located in developing countries, to operate more sustainably and efficiently.

Almost all suppliers are Global Gap certified, demanded by today's market, committed to having a positive impact on the world by providing solutions to global problems faced by agricultural supply chains. You can read more about this here: https://www.globalgap.org/uk_en/

Carbon Footprint of Food

People across the world are becoming increasingly concerned about climate change: 8-in-10 people see climate change as a major threat to their country. 

We've received concerns from would-be customers in regards to this subject and felt it more than necessary to address this issue.

"There is rightly a growing awareness that our diet and food choices have a significant impact on our carbon ‘footprint’. What can you do to really reduce the carbon footprint of your breakfast, lunches, and dinner?

‘Eating local’ is a recommendation you hear often – even from prominent sources, including the United NationsWhile it might make sense intuitively – after all, transport does lead to emissions – it is one of the most misguided pieces of advice.

Eating locally would only have a significant impact if transport was responsible for a large share of food’s final carbon footprint. For most foods, this is not the case.

GHG emissions from transportation make up a very small amount of the emissions from food and what you eat is far more important than where your food traveled from"

Continue reading at https://ourworldindata.org/food-choice-vs-eating-local 

In studies involving 119 countries and including 38,000 commercial farms around the world, the food supply chain was found to emit 13.7 billion tons of Co2 annually.

Meat and dairy based foods are responsible for up to 50 times more Co2 emissions than plant based foods. Every 1kg of beef produces 6kg of greenhouse gases, whereas, 1kg of apples produces less than 1kg of greenhouse gasses.

The main factors contributing to Co2 emissions in the food industry is:

● change of land use

● farming practices and techniques

● production of animal feed

● food processing

● transportation

● packaging

● retail.

Changes of land use and farming practices, particularly for meat and dairy production, account for 80% of the food supply chain's greenhouse gas emissions, whereas fruit production is responsible for less than 2% of the food industry’s emissions. Transportation also plays a relatively minor role in greenhouse gas emissions in the food supply chain.

Additionally, the production of plant based foods, particularly fruits from long lived trees sequester carbon from the atmosphere likely removing more carbon than is emitted in getting fruits to the end user irrespective of the distance between production and consumption.

Breakdown of Greenhouse Gas Emissions by Sector in the Food Supply Chain.

56.6% Meat

18.3% Dairy

5.9% Beverages

5.8% Fish and Seafood

2.8% Eggs

2.6% Vegetables

2.1% Grain Products

1.6% Fruits

4.3% Other

National/Personal Emissions

Globally, each person emits an average of 4 tons of greenhouse gases annually. However, in the more industrialised countries the rate of emissions per person is considerably more, 16 tons person in the USA for example.

National Contributions to Global Co2 Emissions

30% China

15% USA

9% EU

7% India

5% Russian Federation

4% Japan

30% Rest of the world.

Total global carbon emissions are estimated at 35,753, 305,000 tons (35 billion, 753 million, 305 thousand tons). Contributions to this total by industry are as follows:

25% Electricity and heat production

24% Agriculture, fishery and other land use

21% Industry

14% Transportation

10% Fossil fuel extraction, processing and transportation

6% Buildings

Carbon Footprint of Typical Foods

Based on the consumption of 1kg once a day, a year's consumption of the products listed are estimated to the amount emissions shown:

● Apples 12kg

● Avocados 72kg

● Bananas 25kg

● Beans 36kg

● Bread 21kg

Coffee 155kg

● Citrus Fruits 11kg

● Berries & Grapes 44kg

● Nuts 5kg

● Tomatoes 60kg

Beef 2820kg

Chicken 497kg

Chocolate (milk) 375kg

● Chocolate (dark) 541kg

● Tea 15kg

Wine 114kg

● Beer 243kg

● Cheese 352kg

The consumption of fruits, irrespective of where they are produced is the most Co2 friendly form of food available from the global food supply chain. The only way to be more Co2 friendly is to grow your own in your own garden.


Much is made about ‘Fairtrade' and its effects on the producers of the food we eat. Do the farmers get a fair deal? Is my money going to the person actually producing the product.

The reality is most commercially available fruits (bananas, avocados etc) are grown on large commercial farms owned by multinationals or large local businesses. Getting these products to the end user, particularly the more exotic fruits will often involve a chain of operators buying the products from the growers or individuals going into forests to harvest wild produce where they are allowed in international markets.

From there the products usually find their way to a local exporter who prepares, packages and ships the products to the world's markets from where it then goes through various stages of distribution before reaching the end user.

Given the global nature of food production and consumption it is not always a practical proposition to have direct access to the primary producers of agricultural fresh produce and to directly affect what those producers are paid for said products, particularly for smaller businesses.

This being the case it is important that we continue to consume a wide variety of fruits particularly the more exotic varieties for the nutritional impact on the consumer and for the financial impact on all those involved in the chain of supply, not least the initial grower or harvester.

This summary was compiled from our own internet based study using the following resources as research: